Our mission is to create a spark. Aberdeen Performing Arts is a vibrant, cultural hub at the heart of city life. Inspiring, exploring and engaging through live performances and creative projects.
Whilst managing His Majesty's Theatre, Music Hall and The Lemon Tree, we have three strategic goals as an organisation:
Presenting and producing a distinctive artistic programme
We're increasing our producing and commisioning role in music, theatre and dance. We're supporting artists to create work in the North-east. We're producing and creating distinctive programmes for each of our three venues. We're continuing to build our reputation for touring and presenting small to large-scale theatre, music, and dance, unique APA promotions and curated programmes, international projects and imaginative collaborations.
Talent development and creative learning
We're investing in talent and providing an inspirational and inclusive creative learning resource in the North-east for youth theatre, music-making and dance. We want to push the boundaries of youth theatre with a regional, national and international outlook and impact. Music making and appreciation programmes for young people will deliver exceptional learning and performance opportunities and provide a focus for community engagement. Talks, tours and workshops provide a context for our cultural programme. We'll be the hub for professional development in the performing arts for artists and arts practitioners in the North-east.
City vision creative nation
We will grow our role as contributors to the city vision and firmly place ourselves on the map of creative Scotland. We'll develop APA's leadership role and potential to act as a creative hub for the artistic community in the North-east. We'll work with partners in the city to articulate the cultural offer and promote this on a national and international stage, developing the cultural tourism offer.