From stage to stagecoach, new project to give HMT theatre-goers a run home

From stage to stagecoach, new project to give HMT theatre-goers a run home

A TheatreBus project to be launched by Aberdeen Performing Arts (APA) in the autumn will mean theatre-goers won’t need a Fairy Godmother’s magic coach or a magic carpet to get home after a night out at His Majesty’s Theatre.

As part of the pilot scheme, the special buses will run 15 minutes after the curtain comes down on Friday and Saturday night performances for 10 weeks from September, with routes to Kintore, Kemnay, Inverurie, Portlethen, Stonehaven, Peterculter and Banchory as well as stops within the city.

The project is the brainchild of Stagecoach North Scotland, Aberdeenshire Council, Transport Scotland and APA, and aims to give audiences a reliable and safe way of getting home, without having to take the car.

“This is a new and very fresh idea, but something we have been thinking of for some time,” said Aberdeen Performing Arts marketing manager Andy Kite.

“The TheatreBus scheme will help us care for our customers and the environment at one and the same time. It will ensure an efficient and safe way for theatre-goers to get home from His Majesty’s and allow our audiences to enjoy their visit as a social event with friends and family.

“We’re also cutting the carbon footprint by reducing the number of vehicles travelling to the theatre so improving the sustainability of our performances, and easing the pressure on parking spaces in the city centre.

“The special buses will leave from right outside the theatre so there will be no walk to the bus stop or waiting in the rain and folks will be travelling with other people who have just seen the show.

“We hope this will prove as big a hit with our theatre-goers as some of the amazing shows we have lined up at His Majesty’s Theatre!”

Places on the buses will need to be booked in advance, along with the theatre tickets, and will cost £2.50 within the city and £3.50 for Aberdeenshire stops.

Stagecoach North Scotland managing director Steve Walker says: "We are delighted to be involved in the TheatreBus project. It is a fantastic initiative that we hope will encourage more people to use the bus to travel to and from His Majesty's. We will look forward to welcoming passengers on board later this year. "

Aberdeenshire Council’s head of transportation Ewan Wallace, says: “Aberdeenshire Council is delighted to be working in partnership with Creative Carbon Scotland, Aberdeen Performing Arts and Stagecoach North Scotland on this exciting new project.

“Developing and promoting sustainable travel methods is a key objective for all the partners and we hope that the initiative will lead to lasting changes in travel behaviour.

“TheatreBus is being part funded from the Scottish Government’s Smarter Choices, Smarter Places initiative.”

Posted on Wednesday 29 April

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