A project by Aberdeen Performing Arts (APA) to create a new digital programme specifically to pilot a scheme to build audiences for new work at the city’s Lemon Tree has been awarded a £9000 national grant.
The funding from AmbITion Scotland’s Make:IT:Happen fund, will make it possible for APA to use digital media to encourage and build audiences for producing and presenting new writing in Aberdeen and the North-east.
The project was described by assessors as “very exciting” and strong audience research and targets were seen to be a particular strength of the plan.
“The funding from AmbITion will be extremely valuable to us and will open new avenues in terms of how we market ourselves and our shows,” said APA marketing executive Andy Kite.
“We intend to use the grant buy a range of video, audio and editing equipment, make upgrades to our website and receive the necessary training. This pilot project will allow us to produce and distribute materials and ultimately promote our shows in new and innovative ways.
“We’re looking forward to getting started with this and sure it will be an exciting time for us.”
APA was one of several Scottish arts, culture and heritage organisations to receive a total of £91,000 investment of National Lottery funds to capitalise on opportunities presented by digital technologies in a third round of funding from AmbITion Scotland’s Make:IT:Happen fund.
Digital Content Development grants, giving organisations the opportunity to enhance their digital development activity through the creation, or better use of digital content, went to Edinburgh International Science Festival and Scottish National Jazz Orchestra, as well as APA.
AmbITion Scotland’s Make:IT:Happen fund is part of Creative Scotland’s national digital development programme and this is the third of five cycles of funding opportunities aimed at enabling Scotland’s creative organisations to increase business capability, capacity and creativity at every stage of their digital development, through a range of four digital investment funds:
AmbITion Scotland lead consultant Hannah Rudman said: “The great thing about AmbITion’s Make:IT:Happen fund is that it can provide such a wide range of support for digital development, so it’s relevant for arts, culture and heritage organisations and practices – at every stage of their digital journey.
“The range of applications we received for the latest round of funding was impressive in both their breadth and quality, proving a real need and demand for this fund, and AmbITion Scotland’s wider programme of learning and networking resources. It’s a privilege to be able to work with such a wide range of organisations on some really impactful and imaginative projects.”